Initially released in December 1967 and described latterly by Rolling Stone as “The Who’s finest album” The Who Sell Out reflected a remarkable year in popular culture. As well as being forever immortalized as the moment when the counterculture and the ‘Love Generation’ became a global phenomenon and ‘pop’ began metamorphosing into ‘rock’. The Who Sell Out was originally planned by Pete Townshend and the band’s managers, Kit Lambert and Chris Stamp, as a loose concept album including jingles and commercials linking the songs stylized as a pirate radio broadcast. This concept was born out of necessity as their label and management wanted a new album and Townshend felt that he didn’t have enough songs. The ground-breaking original plan for The Who Sell Out was to sell advertising space on the album but instead the band opted for writing their own jingles, paying tribute to pirate radio stations and to parody an increasingly consumerist society.

The homage to pop art is evident in both the advertising jingles and the iconic sleeve design created by David King, then art director at the Sunday Times, and Roger Law who later created the Spitting Image TV show. The sleeve features four advertising images, taken by renowned photographer David Montgomery of each band member: Odorono deodorant (Pete Townshend), Medac spot cream (Keith Moon), Charles Atlas (John Entwistle) and Roger Daltrey, Heinz Baked Beans. The story goes that Roger Daltrey caught pneumonia from sitting in the bath of cold beans for too long.

The Who Sell Out is a bold depiction of the period in which it was made, the tail-end of the ‘swinging 60s’ meets pop art mixed with psychedelia and straight-ahead pop. It’s a glorious blend of classic powerful Who instrumentation, melodic harmonies, satirical lyrical imagery crystallized for what was only the group’s third album. The record’s ambition and scope is unrivalled by The Who, or any other act from that period. Within the bold concept, were a batch of fabulous and diverse songs. “I Can See for Miles,” a top ten hit at the time, is a Who classic. “Rael,” a Townshend ‘mini-opera’ with musical motifs that reappeared in Tommy and the psychedelic blast of “Armenia City In The Sky” and “Relax” are among the very best material anyone wrote during the ’60s. One of the most extraordinary albums of any era, The Who Sell Out is The Who’s last ‘pop’ album. Two years later came Tommy – a double concept album about a deaf, dumb and blind kid.

1. Armenia City in The Sky 3:47
2. Heinz Baked Beans 0:58
3. Mary Anne With the Shaky Hand 2:34
4. Odorono 2:30
5. Tattoo 2:48
6. Our Love Was 3:23
7. I Can See for Miles 4:06
8. I Can’t Reach You 3:27
9. Medac 0:56
10. Relax 2:38
11. Silas Stingy 3:03
12. Sunrise 3:04
13. Rael / Track Records run-off groove 5:54

BONUS TRACKS – MONO
14. Pictures of Lily (original UK Track single mix) 2:46
15. Doctor, Doctor (original UK Track single mix) 3:01
16. The Last Time (original UK Track single mix) 2:51
17. Under My Thumb (original UK Track single mix) 2:37
18. I Can See for Miles (original UK Track single mix) 4:03
19. Mary Anne With the Shaky Hand (original US Decca single mix) 3:19
20. Someone’s Coming (original US Decca single mix) 2:28
21. Unused Radio London ad / Early Morning… (original 1967 mono mix) 3:04
22. Unused Radio London bulletin link /Jaguar (original 1967 mono mix) 2:50
23. Unused Radio London ad /Tattoo (early alternate mono mix) 3:05
24. Rael (Talentmasters Studio, New York early rough mix) 5:58
25. Sunn Amps promo spots 2:42
26. Great Shakes ad 1:07

Tracks 21, 24 & 25 previously unreleased

CD TWO: THE WHO SELL OUT – STEREO ALBUM
1. Armenia City in The Sky 3:50
2. Heinz Baked Beans 1:01
3. Mary Anne With the Shaky Hand 2:34
4. Odorono 2:35
5. Tattoo 2:54
6. Our Love Was 3:25
7. I Can See for Miles 4:10
8. I Can’t Reach You 3:31
9. Medac 0:57
10. Relax 2:41
11. Silas Stingy 3:08
12. Sunrise 3:05
13. Rael 5:38

BONUS TRACKS – STEREO
14. Rael Naïve (complete with organ coda ending) 1:38
15. Mary Anne With the Shaky Hand (US single version) 3:27
16. Someone’s Coming 2:33
17. Summertime Blues 2:38
18. Glittering Girl 3:05
19. Early Morning Cold Taxi 2:59
20. Girl’s Eyes 2:52
21. Coke After Coke 1:09
22. Sodding About 2:51
23. Things Go Better with Coke 0:32
24. Hall of The Mountain King 4:27
25. Jaguar 2:58
26. Rael (remake; IBC version) / Track Records outro 6:26

Track 14 previously unreleased.